As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.[4]
You want a consultant who strictly abides by Google's publicly posted webmaster best practices, which specifically prohibit 12 common SEO tricks, including automatically generating spammy content and adding bogus hidden text and links. If a candidate doesn't follow those guidelines, your website could be relegated to a dismally low search results ranking. Or, worse yet, Google could ban it from search results altogether.
Outspoken Media’s SEO consulting services give your website a strong competitive advantage in the search results, thanks to our experience and long history of getting sites ranked. We look at your on-page optimization, link development strategy, and study your competition in order to create a customized SEO package based around your specific needs and budget.
He is the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Search Console, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search.
A big aspect of SEO is content marketing. Distributing high-quality content at a large rate is possibly the best strategy for any business big or small. This shows search engines that you are a real business, a thought-leader in your industry and worth ranking. Our content marketing team is as crafty as they are creative. They’re able to look at data and come up with creative solutions to your SEO problems.

You need to know how much you'll be charged, of course, and also whether the consultant gets paid hourly, by retainer or by project. Project-based payments are the most common in the SEO consulting industry, and they can vary widely, depending on a project's size and complexity. Most contract projects ranged between $1,000 and $7,500, according to Moz's 2011 pricing survey of more than 600 SEO firms.

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