Make sure the candidate's proposal includes an initial technical review of your website to weed out any problems that could lower your search engine ranking, including broken links and error pages. Consultants also should provide "on page" optimization, a process to make your website as search engine friendly as possible. It involves improving your website's URL and internal linking structure, along with developing web page titles, headings and tags.
Today, as we switch from Poacher to Gamekeeper, we are focused on helping companies like yours find the best SEO companies to suit your particular needs – each of them will offer a range of SEO Services from SEO Audits to Keyword Research to Link Building Services and more; below we share with you our insights and insider knowledge as to what you need to know, what to look for and how you should assess SEO providers for each SEO Service.
Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[18][19] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[20] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of services such as keyword and keyphrase optimization and research, technical website SEO audits, optimization of specific pages, robots.txt and sitemaps and additional tasks as deemed appropriate for the client's website and business needs.


While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye by using overly aggressive marketing efforts and attempting to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index.

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO.[50] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[51]
If your website is optimized for what's known as "local SEO," it should appear when someone nearby is searching for keywords that are relevant to your business. To achieve that, a consultant should add your business's city and state to your website's title tags and meta descriptions, and get your site listed on Bing, Google and Yahoo's local listings, which are online directories of businesses that cater to a specific geographical area.
Search engines use complex mathematical algorithms to interpret which websites a user seeks. In this diagram, if each bubble represents a website, programs sometimes called spiders examine which sites link to which other sites, with arrows representing these links. Websites getting more inbound links, or stronger links, are presumed to be more important and what the user is searching for. In this example, since website B is the recipient of numerous inbound links, it ranks more highly in a web search. And the links "carry through", such that website C, even though it only has one inbound link, has an inbound link from a highly popular site (B) while site E does not. Note: Percentages are rounded.
And at least once a week we heard from a potential client that had a bad experience with an SEO company and either asked us to clean up after the mess, or they were genuinely relieved when we showed them how straight forward and transparent we were in providing our services. In fact, many said we were the best SEO company that they had come across, even before they became a client.

One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
With over 16 years in the internet marketing industry, Hive Digital is a digital marketing agency that empowers local, regional and internationally responsible companies, organizations, and individuals by amplifying their message through industry-leading innovation and digital marketing expertise. We utilize empirically proven and effective digital marketing techniques to help our clients identify and achieve greater exposure online through the highest quality consultation, implementation, management, and support services for paid advertising, organic search optimization, website analytics, customer conversion, and social media marketing strategies.
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.
SEO consulting duties, tasks, responsibilities, and job descriptions cover a wide spectrum of marketing disciplines and internet marketing channels. What has remained constant over time is the need to: achieve higher Google search engine rankings through Google visibility, to get more content discovered online to generate business leads, create lasting results through informative and evergreen content while improving customer conversion rates.
And at least once a week we heard from a potential client that had a bad experience with an SEO company and either asked us to clean up after the mess, or they were genuinely relieved when we showed them how straight forward and transparent we were in providing our services. In fact, many said we were the best SEO company that they had come across, even before they became a client.
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